Initially, as he gave his pitch and demonstrated the nasal screens, the Sharks laughed at the product. Moore entered the Shark Tank seeking a $500k investment in exchange for a 10% equity in his business. Joe Moore appeared on Season 2 of ABC’s Shark Tank in 2011. The producers agreed that First Defense Nasal Screens were a great fit for the show and invited Joe to a taping. He decided to take the plunge and submitted an audition tape. This is where Marian joins the story…Īs Moore began to sell and promote his product, an opportunity came up to take his product to ABC’s hit show, Shark Tank. Moore became determined to bring an external-use nasal screen to the market. He also found that about 50% of Americans suffer from allergies and spend nearly $300 billion looking for a solution. As his research began, he found data suggesting a shocking number of deaths caused by pollutants and airborne contaminants like viruses, flus, bacteria and chemicals. Moore was first inspired to develop this product following a severe allergy attack. They are placed over the nostrils to protect against foreign airborne particles entering the nasal passage.
These nasal screens are oval shaped adhesive patches with a fabric filter media. Almost 9 years ago, Joe devised the concept for his breakthrough product, First Defense Nasal Screens™. If you’re a fan of the ABC show Shark Tank, you may be familiar with the story of Joe and First Defense. Many highly successful products start with a brilliant idea and a highly motivated person behind that idea, and for First Defense Nasal Screens™, that person was inventor, Joe Moore.
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